Types of events to consider

Events take many different shapes and sizes. Keeping in mind your event’s purpose, choose an event format that best helps you successfully achieve your goal.

Note that the most successful Reimagine events in the past have been those that facilitate engagement and interaction with hosts, performers, speakers, and participants. 

While the world has changed dramatically in the last month and the event landscape is entirely different, what hasn’t changed is people’s desire for conversation and connection. 

As you consider turning your live event into a virtual event, here are some things to ask yourself:: 

• Can your agenda be translated to a virtual setting or is an in-person event required?
• Do you have colleagues who can support and manage the technical aspects of a virtual event?

How to pivot to a virtual event

Virtual events may feel different, but the more you treat them like an in-person event, the better: You wouldn’t keep attendees in their seats for more than two hours at a time and the same goes for virtual events. As you plan, use your standard planning tips and tricks to create and execute a great event.  

Questions to ask when planning a virtual event 

• Beyond the live content, what other content will you have? 
• Have you created a guide for attendees before the event that explains how to participate? 
• What happens if you have connectivity issues? 
• How long will on-demand sessions be available after the event? 
• How long will sessions be?
• What tools will attendees have to interact?