What's an effective way to frame my event?

Use a question as your event title

A topic as complex and ultimately unknowable as end of life might be best explored through questions rather than through answers.

Aim for questions with more than one answer or interpretation. Questions that can’t be answered with a simple yes or no.

You might just unlock a new way to think of your content in the process. Think about questions that pull someone into the discussion; that give them an approachable but surprising entry point to the conversation.